Real Time Messaging

One of the things I have noticed particularly in the database world is how much people and database technologies focus on “Global” persistence. In the software development world, using a global variable is a no-no. Why then do we do this in the database...
Marketing Automation

Marketing Automation

In today’s technology world, it isn’t about technology, but rather your focus on your customer. Every customer has a lifecycle from a tire kicker all the way through to returning to you for repeat business. In today’s world of Social Media, people...